CMA Mastery Series – Videos
Are you ready to elevate your CMA game?
CMA Mastery: Webinar Series
Master CMAs. Win Listings. Generate Leads.
A free 3 part training series using CMAsnap to help you
price better, prospect smarter and grow faster.
Why Watch this Series?
Make confident CMA adjustments
Choose the best comps with ease
Use CMAs to generate and convert leads
Save time using CMAsnap®
Part 1: Mastering CMA Adjustments
Learn how to apply accurate, defensible property adjustments with CMAsnap®.
Description:
Creating an accurate Comparative Market Analysis is critical—but making proper property adjustments can be one of the most misunderstood parts of the process. In this session, you’ll learn how to confidently adjust for factors like square footage, condition, location, and more, while using CMAsnap® to simplify the process. Step-by-step examples and tool demonstrations will help you turn raw data into clear pricing strategies your clients can trust.
Why You Should Watch:
Save time, improve pricing accuracy, and build credibility. You’ll walk away with the tools and confidence to create high-impact CMAs that stand out in any market.
Part 2: Finding the Right Comps
Discover how to identify the most relevant comparables and avo
Description:
Your CMA is only as strong as the comps you choose. In this hands-on session, we’ll explore how to identify the most relevant comparables—focusing on proximity, property features, market timing, and more. Learn how CMAsnap® helps you find, filter, and select ideal comps with ease, so your pricing is always grounded in smart market data.
Why You Should Watch:
Better comps mean better pricing. This class will help you defend your CMA, answer client questions with authority, and win more listings with confidence.
Part 3: Prospecting & Lead Generation
Turn CMAs into conversation starters and generate new listing opportunities.
Description:
CMAs aren’t just for pricing—they’re powerful prospecting tools. In this final session of the CMA Mastery Series, learn how to use CMAsnap® to generate leads, start meaningful conversations with homeowners, and position yourself as the local expert. We’ll show you how to identify potential sellers, create compelling CMAs that open doors, and follow up with purpose.
From farming neighborhoods to nurturing your sphere of influence, CMAsnap® makes it easy to provide value and stay top-of-mind with future clients.
Why You Should Watch:
If you want more listings, you need more conversations—and this class shows you how to spark them. Walk away with a repeatable system for using CMAsnap® to attract new business and grow your pipeline with ease
Meet Your Speaker: Tom Cunningham
CEO & Founder, CMAsnap
Tom Cunningham is the CEO and founder of CMAsnap, a SaaS platform transforming how agents deliver Comparative Market Analyses — faster, smarter, and with more clarity for clients. With over 17 years in real estate, Tom is more than just a seasoned broker — he’s a strategic thinker who brings cross-sector financial expertise to every conversation.
Before launching CMAsnap in 2015, Tom built a career spanning mortgage-backed securities, corporate and distressed debt, and both residential and commercial property valuation. He’s trained in nearly every major real estate designation — from Pricing Strategy Advisor to Certified Negotiation Expert — and has worked hands-on in the complex world of asset refinancing and divestiture.
Whether breaking down pricing strategy or navigating complex negotiations, Tom brings practical insight, analytical rigor, and a deep passion for helping agents win.