RESO Conference
Reflections from a Bootstrapping Vendor: My Second RESO Conference by: Tom Cunningham I just wrapped up my second Real Estate Standards Organization (RESO) conference, and I felt compelled to share a few takeaways—especially for fellow bootstrapping vendors navigating the proptech space. First things first: the Council of Multiple Listing Service (CMLS) CMLS community is relatively small, but incredibly tight-knit. These are professionals with deep, long-standing relationships, and commitments to the industry, and when you’re the new kid at the table, your best move is simple: tell them what you do, ask for advice, and then—this is key—zip it and listen. They’re generous with feedback, but don’t expect it to be sugar coated. You’re not here for flattery—you’re here to learn. One particular moment that stuck with me was a lobby bar conversation with the CEO of a large MLS. I was talking (maybe a bit too enthusiastically) about how our product was scaling, and how agents were loving the platform. His response? “It’s great that you think your tech is ready to scale, but if your customer service doesn’t scale with it, word will spread—and you’ll be toast.” That’s one of many that landed. Personally, I’m not shy about asking for opinions, but if that’s not your natural instinct, I highly recommend stepping out of your comfort zone. Actionable feedback isn’t always wrapped in a bow, but it’s gold if you’re open to it. And don’t miss the chance to connect with other vendors. As one industry titan wisely put it, “You can be tough competitors on the street—and friends in the lobby bar.” You’ll learn a lot, forge some great relationships, and who knows—you might even stumble into an integration opportunity that just makes sense. Second takeaway: RESO exists for one reason—to make the transport of real estate data more efficient. Help them help you. If you’ve got an idea that could improve the industry, don’t keep it to yourself. I attended a pain points session and shared a challenge we were having with a specific field name that was throwing off our Comparative Market Analysis (CMA) algorithm. I kept it brief, didn’t expect much… but the next morning at the data transport session? There it was on the screen: the proposed field name change. I was floored. They listened. And they acted. The moral of the story: RESO is a place where voices matter and good ideas get traction. If you’re building something that can help the real estate ecosystem, show up, speak up, and stay curious. You might be surprised by how far a simple conversation can go. As CEO and founder of CMAsnap®, a tool to streamline agent’s workflows, it was great being in a room full of professionals with a common goal. This conference was excellent! For my fellow innovators out there—get involved. There’s nothing but upside.
CMA Dashboard Flyover
CMAsnap Dashboard Page Flyover Quickly show your client what their home is worth Table of Contents Exploring the CMA Dashboard See Nearby Listings Selecting Comps Watch Pricing Recommendations Adjust Automatically Use Active, Pending and Sold Listings Strategically Exploring the CMA Dashboard The first step is it to create a new report. This is where you build your CMA story—one comp at a time. The CMAsnap Dashboard is located inside each report. This is your interactive workspace for evaluating nearby properties and choosing the ones that best support your client’s pricing strategy. From sold homes to active listings and pending sales, the tool shows you what’s happening around the subject property—and how each selection shapes your report. Here’s a quick flyover of how it works. Once you’ve entered your subject property, you will be taken to the Dashboard. This isn’t the final client-facing report—it’s the behind-the-scenes view where you actively build it. Think of it as your CMA control center. What You’ll See: Nearby Listings by Status At the core of the Report Page tab is a list of nearby homes, automatically pulled based on proximity to your subject property. These include: Subject Property (in blue) Sold homes (in orange) Pending sales (in yellow) Active listings (in green) Expired listings (in grey) Withdrawn listings (in red) Each property includes a quick snapshot—photo, price, square footage, days on market, and more—so you can evaluate it at a glance. Just click the pin to see it. Tip: Use this view to explore the full landscape before making any selections. Selecting Comps: Click to Include, Refine or Deselect Every property shown is a potential comp. You can: Click to include or exclude any home as a comp See your selections update in real time at the bottom of the screen Quickly test different combinations to see how they affect your pricing visuals and metrics There’s no commitment—you’re free to experiment and refine. Right under the photo of each real estate comp, you see 5 icons. Clicking these provides a variety of options to customize your competitive market analysis (CMA). Comp Controls Listing Info View information directly imported from the MLS or tax record Used in Price – Dollar sign visible? Comp is included in the pricing calculation– Click the Dollar Sign to exclude it from calc. Adjustments Use the Plus/Minus sign to open the adjustment mode– review existing adjustments– make changes or add new adjustments– save changes as needed Edit Listing: Modify any available fields Remove comp from report Not Included in Price Tip: Want to know how pricing looks if you leave out a fixer-upper? Just uncheck it and see the updated summary instantly. Watch the Pricing Recommendations Adjust Automatically This includes: Recommended price or price range Price per square foot ranges Averages and medians Market positioning based on statuses No need to recalculate or rebuild anything manually—CMAsnap does it for you. Use Active, Pending, and Sold Listings Strategically Each listing status tells part of the pricing story: Sold homes show where the market has been Pending homes reveal current demand Active listings define the competition By selecting a smart mix of all three, you can position your client’s home with data-backed confidence. Tip: And if a client challenges your recommendation? You’ve got the comps right there to show them why. Next Step: Finalize in the Report Page Tool Once you’re happy with your comp selection, you can move into the final Short or Long Report Page tool to personalize, polish, and share your CMA. Final Thoughts This view inside the Dashboard isn’t just for building reports—it’s where agents do their real pricing work. Whether you’re fine-tuning comps or testing different scenarios, the Report Page tab gives you flexibility, clarity, and control. Tip: Your CMA isn’t just data. It’s a story—and it starts right here. Ready to put it to use? Sign up for 30 day Free Trial Login See Getting Started Videos