CMA Mastery: Webinar Series
Master CMAs. Win Listings. Generate Leads.
A free 3 part training series using CMAsnap to help you
price better, prospect smarter and grow faster.
Why Attend this Series?
Built for Real Estate Agents Who Want to:
Make confident CMA adjustments- Choose the best comps with ease
- Use CMAs to generate and convert leads
- Save time using CMAsnap®
What You'll Learn
Upcoming Live Sessions: 2nd Thursday Each Month
Part 1: Mastering CMA Adjustments
Learn how to apply accurate, defensible property adjustments with CMAsnap®.
WHEN: This session is in the past
Part 2: Finding the Right Comps
Discover how to identify the most relevant comparables and avoid common selection pitfalls. Learn More
WHEN: Thursday, July 10th / 10am Central
Part 3: Prospecting & Lead Generation
Turn CMAs into conversation starters and generate new listing opportunities. Learn More
WHEN: Thursday, August 7th / 10am Central
Can’t attend live? Register anyway and we’ll send the replays.
Meet Your Speaker: Tom Cunningham
CEO & Founder, CMAsnap
Tom Cunningham is the CEO and founder of CMAsnap, a SaaS platform transforming how agents deliver Comparative Market Analyses — faster, smarter, and with more clarity for clients. With over 17 years in real estate, Tom is more than just a seasoned broker — he’s a strategic thinker who brings cross-sector financial expertise to every conversation.
Before launching CMAsnap in 2015, Tom built a career spanning mortgage-backed securities, corporate and distressed debt, and both residential and commercial property valuation. He’s trained in nearly every major real estate designation — from Pricing Strategy Advisor to Certified Negotiation Expert — and has worked hands-on in the complex world of asset refinancing and divestiture.
Whether breaking down pricing strategy or navigating complex negotiations, Tom brings practical insight, analytical rigor, and a deep passion for helping agents win.
About the Series
Part 1: Mastering CMA Adjustments
Price with Confidence Using CMAsnap®
Duration: 60 minutes
Abstract:
Creating an accurate Comparative Market Analysis is critical—but making proper property adjustments can be one of the most misunderstood parts of the process. In this session, you’ll learn how to confidently adjust for factors like square footage, condition, location, and more, while using CMAsnap® to simplify the process. Step-by-step examples and tool demonstrations will help you turn raw data into clear pricing strategies your clients can trust.
Why You Should Attend:
Save time, improve pricing accuracy, and build credibility. You’ll walk away with the tools and confidence to create high-impact CMAs that stand out in any market.
Part 2: Finding the Right Comps
The Foundation of an Accurate CMA with CMAsnap®
Duration: 60 minutes
Abstract:
Your CMA is only as strong as the comps you choose. In this hands-on session, we’ll explore how to identify the most relevant comparables—focusing on proximity, property features, market timing, and more. Learn how CMAsnap® helps you find, filter, and select ideal comps with ease, so your pricing is always grounded in smart market data.
Why You Should Attend:
Better comps mean better pricing. This class will help you defend your CMA, answer client questions with authority, and win more listings with confidence.
Part 3: Prospecting & Lead Generation with CMAsnap®
Turn CMAs into Conversations—and Clients
Duration: 60 minutes
Abstract:
CMAs aren’t just for pricing—they’re powerful prospecting tools. In this final session of the CMA Mastery Series, learn how to use CMAsnap® to generate leads, start meaningful conversations with homeowners, and position yourself as the local expert. We’ll show you how to identify potential sellers, create compelling CMAs that open doors, and follow up with purpose.
From farming neighborhoods to nurturing your sphere of influence, CMAsnap® makes it easy to provide value and stay top-of-mind with future clients.
Why You Should Attend:
If you want more listings, you need more conversations—and this class shows you how to spark them. Walk away with a repeatable system for using CMAsnap® to attract new business and grow your pipeline with ease.
Are you ready to elevate your CMA game?
Register now to reserve your spot in one or all sessions of this must-attend series!